Google Ads is a powerful marketing platform used by millions of businesses, organisations, and individuals around the globe.
Many of these are seeing the power of pay per click (PPC) advertising to target their customers and audiences online.
However, many advertisers struggle to make it work effectively for their requirements. This is mainly because they are not managing their ads effectively.
So, in this book, you’ll get all the tips and advice you’ll need to manage your campaigns, drive positive returns, and make your ads highly profitable.
Mike Ncube is a digital marketing consultant and marketing author.
He has over 12 years experience in implementing and managing digital marketing strategies for clients in a wide range of sectors including retail, travel, professional services and commerce.
Mike is a certified Google Ads expert and has managed client accounts for thousands of businesses over the years. Mike is the author of many articles and white papers on online marketing and he specialises in pay per click advertising and web copywriting.
