Product design and development, seventh edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development.
As a result, the book provides students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams.
For industrial practitioners, in particular, the book provides a set of product development methods that can be put into immediate practice on development projects.
An industrial example or case study illustrates every method in the book. A different product example is used in each
Chapter to add interest and to illustrate that the methods can be applied to a wide range of products, from industrial equipment to consumer Goods.<this seventh edition of the text has been comprehensively revised to ensure that the frameworks and tools are rigorous and comprehensive,
The examples are fresh and exciting, and the figures and cases represent the most current information available.salient features: cross-functional orientation – meant for both business and engineering students new short cases in the original us edition and 3 New book-end Indian cases
Data and examples have been thoroughly updated more comprehensive coverage and focus on current innovation trends author-maintained website containing additional references, examples, and links to available resources.
Karl T. Ulrich is CIBC Endowed Professor at the Wharton School of the University of Pennsylvania, where he is also professor of mechanical engineering.
His most recent project was the design and construction of Tangen Hall, the largest facility in the world for student entrepreneurship. He cofounded Venture Lab, the Weiss Tech House, and the Integrated Product Design Program, institutions fostering innovation in the university community.
He is the coauthor of The Innovation Tournament Handbook (Wharton School Press, 2023); Product Design and Development (7th edition, McGraw-Hill, 2019), a textbook used by a quarter of a million students worldwide.
Innovation Tournaments (Harvard Business Review Press, 2009); and Winning in China (Wharton School Press, 2021).
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He is the recipient of many teaching awards at the Wharton School, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award.
