Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area.
The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights.
The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.
Salient Features:
1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.
2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.
3. Addition of relevant case studies across all the chapters
4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.
5. Provides extensive online content for students and instructors
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context.
The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia.
This casebook will be useful for students pursuing MBA and PGDBM courses.FeaturesExplore marketing mix with MTR FoodsUnderstand customer value with India’s e-commerce space and FlipkartDelve into the world of Information System and data utilization with Starbucks and AmazonLearn to leverage corporate trust and technology
strength in the B2B market with ZicomComprehend marketer’s challenges and complexities with Facebook’s strategies in India and ChinaMahindra and Mahindra explains consumer segmentation strategiesKellogg’s Corn Flakes shows the way to find market for a productFevicol demonstrates how to reinvent brand and sales
Oreo illustrates the advantages of effective integrated marketing communicationComprehend digital marketing with Wonder CementUnilever shows the way to build brand and market with holistic marketing initiativesTable of Contents
1. MTR Foods – A Marketing Marvel2. Customer Value – Explored, Created, Communicated and Delivered3. Customer Loyalty – The Ultimate objective of every Marketer4. Starbucks India: The Human Coffee Experience5. The Techy Amazon Insight6. Consumer Behaviour – Its wide facets and deep implications7. ZICOM – Leveraging Corporate
Trust and Technical Strengths in the B2B Market8. Facebook: Business Connections in India and China9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector10. Kellogg’s Cornflakes in India: Finding a platform that connects11. Nivea – Managing a Legacy Brand12. The Call of the Competition
13. Fevicol- The Iconic Bond14. Designing and managing services15. Aachi Masala – Entering the North Indian Masala category16. Slicerooms: A Slice of Time, A cut of profits!17. Oreo In India – Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively18. Wonder Cement – Building a strong brand Through Digital marketing
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19. A case study on Direct Marketing of Wedding Return Gifts20. Selling process in Animal Nutrition and Health Industry
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21. A adapts its Retail Business in India22. E-Marketing Models: Retailers Perspectives a case of Groupon23. Unilever: working beyond the horizon..
Best Digital Marketing Guide for Business and Learners: SEO (Search Engine Optimisation) | SMO (Social Media Optimization) | SEM (Search Engine Marketing) REVISED 2023 [Paperback] Paperback
① आज के युग में “कम्यूटर और इंटरनेट” ने हमारे लिए रोजगार के अवसर बढ़ा दिए हैं। भविष्य में प्रौद्योगिकी एवं ऑटोमेशन से जुड़े लोगों की पूछ ज्यादा होगी। हर क्षेत्र में digitisation होगा। कंप्यूटर और इंटरनेट का उपयोग बढ़ जायेगा।
② अमेजन, फ्लिपकार्ट, ओला, उबर और अलीबाबा जैसी कई कम्पनियाँ हैं, जो नए दौर की प्रौद्योगिकी पर आधारित हैं। ये कम्पनियाँ लाखों की संख्या में नौकरी और रोजगार के नए अवसर उत्पन्न कर रही हैं।
③ किसी भी व्यापार या कारोबार को बढ़ाने में ग्राहक का एक विशेष स्थान है, अगर आप कोई कारोबार करते हैं तो आप जानते होंगे कि ग्राहक को आकर्षित करना आसान नहीं होता, वो भी आज के ज़माने में, जहाँ कॉम्पिटिशन इतना ज्यादा बढ़ गया है।
④ अगर आप छोटे स्तर का कारोबार करते हैं और चाहते हैं कि आप ज्यादा से ज्यादा ग्राहको को आकर्षित कर सकें, कुछ महत्त्वपूर्ण कार्य जिससे आसानी से ग्राहको तक पहुंचा जा सकता है।
★Online Marketing for Beginners★
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★ Digital marketing is one of the most dynamic and exciting industries out there. But it can also be confusing and overwhelming for beginners.★
